According to our team's initial research, the key factors influencing the choice of air cargo companies in Azerbaijan are price, service points, and speed.

The intense competition in the industry pushes leading firms to develop new value propositions to expand their market share.

Currently, approximately 55 air cargo companies operate in the market. However, most of them compete on similar value propositions.

 

Competitive Criteria (1A):

As seen in the graph, most firms differentiate themselves by offering customs declaration assistance and targeted promotional campaigns for specific customer groups. Another key focus area for cargo companies is expanding the number of service points within different regions.

However, based on our primary and secondary research, the future of Azerbaijan's air cargo industry lies in companies providing more personalized services to their customers.

 

In other words, now is the time to know your customers better than your competitors do!

 

Major online B2C platforms have already embraced this strategy. For example, Amazon, Facebook, and YouTube often know what their users want better than the users themselves.